Odin Mühlenbein


I’m a changemaker with a passion for social innovation and a knack for strategy. I use that talent to help leaders in the social sector develop impact strategies for social system change.

What makes me a good thought partner? I created many of the tools and frameworks that Ashoka uses in the area of systems change. I apply the analytical rigor that you would expect from a former McKinsey consultant. And as a co-founder of two social ventures, I know how to keep it real.

My main job is Partner at Ashoka Germany and Lead of the Systems Unit at Ashoka Globalizer. In these roles, I have developed strategies for systems change with dozens of leading social entrepreneurs. I  published in major journals and newspapers, was a member of the jury for notable competitions, talk at conferences, give interviews, and facilitate workshops all around the world.

My time for side-projects is limited, but if you are serious about tackling the root causes of social problems, I can do the same for you.

Panel Social Innovation Summit
Interview Jeroo Billimoria

Social innovations have great economic potential. Read my op-ed in DIE ZEIT / ZEIT ONLINE and see why investments in systems change make sense from a financial point of view.
Stanford Social Innovation Review
Every organization can contribute toward systems changes. Read my article on SSIR.org and get inspired by real-life examples of social entrepreneurs from around the world.

Social Entrepreneurs

Do you want to become a more effective Systems Entrepreneur?

I can

help you improve both your strategy and your mindset.

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Do you want to become a more sophisticated Systems Investor?

I can

help you get started with simple steps.

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Do you want to move beyond traditional CSR?

I can

help you identify systems changes that you could promote.

Get in touch